Business Analytics Academy: Building Core Understanding of Data Analytics Capabilities

Course Description

Business Analytics Academy provides foundational, working knowledge of the application of data analytics for business problem-solving. The course focuses on the processes involved in developing and executing full-cycle analytics projects and solutions, including discovery and framing, through recommendation of actionable results.

Using the core domain components of data analytics as a discipline according to INFORMS, the course provides the information and skills needed to manage analytics projects effectively, with strong emphasis placed on business applications for impacting strategy, marketing, operations, and other areas of an organization’s operations.

Course ID: MNGT 1043P
Course Format: Classroom

Available Classroom Sections

Start Date End Date Registration Deadline Format Location Cost CRN
Section Details Aug 26, 2017 Oct 31, 2017 Aug 26, 2017 Classroom Atlanta, GA $3,950 17589
View previous sections
View Previous Sections
CRN Start date End date Format Location Cost
17479 Feb 25, 2017 May 9, 2017 Classroom Atlanta, GA $3,950



  • Competing on Analytics: The New Science of Winning by Thomas H. Davenport and Jeanne G. Harris

Who Should Attend

Beginner through chief level professionals from functional areas (such as marketing, operations, strategy, etc.), data analytics, or information technology groups interested in learning a core knowledge of data analytics and professionals interested in CAP certification.

How You Will Benefit

  • Methods for framing analytics projects and solutions
  • Core knowledge of vocabulary for data analytics
  • Inventory of types of analytics techniques
  • Mechanisms for identifying problems suited for analytics solutions
  • Exposure to applicable tools for advanced analytics


  • Business Problem and Question Framing
  • Analytics Problem Framing
  • Data Importance, Types, Management
  • Methodology and Technique Approach Selection
  • Analytics Model and Solution Building
  • Applied Project
  • Deployment of Analytics Solutions
  • Model Life Cycle Management


Required - Student Must Provide


  • Applicable software licenses

For Course-Related Questions

Please contact the course administrator: Linda Read