Business Analytics Academy: Building Core Understanding of Data Analytics Capabilities
Business Analytics Academy provides foundational, working knowledge of the application of data analytics for business problem-solving. The course focuses on the processes involved in developing and executing full-cycle analytics projects and solutions, including discovery and framing, through recommendation of actionable results.
Using the core domain components of data analytics as a discipline according to INFORMS, the course provides the information and skills needed to manage analytics projects effectively, with strong emphasis placed on business applications for impacting strategy, marketing, operations, and other areas of an organization’s operations.
Competing on Analytics: The New Science of Winning by Thomas H. Davenport and Jeanne G. Harris
Who Should Attend
Beginner through chief level professionals from functional areas (such as marketing, operations, strategy, etc.), data analytics, or information technology groups interested in learning a core knowledge of data analytics and professionals interested in CAP certification.
How You Will Benefit
Methods for framing analytics projects and solutions
Core knowledge of vocabulary for data analytics
Inventory of types of analytics techniques
Mechanisms for identifying problems suited for analytics solutions
Exposure to applicable tools for advanced analytics
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