Georgia Tech Digital Marketing Boot Camp

  • Overview
  • Course Content
  • Requirements & Materials
Overview

Georgia Tech Digital Marketing Boot Camp

Course Description

An 18-week program that provides the fundamental knowledge, skills, and abilities needed for the modern marketer in the digital era. This program will introduce you to topics from the basics of marketing to deep dives on today's digital channels and combine theory with practical applications in areas like lead generation, pay-per-click advertising, social media marketing, SEO, and A/B testing.

Upon completion of the boot camp, you'll earn a Georgia Tech Digital Marketing certificate. The boot camp and certificate is offered through Georgia Tech Professional Education in collaboration with Trilogy Education Services, a 2U, Inc. brand.

Course Content

INTRODUCTION TO DIGITAL MARKETING

  • Brand building 
  • Brand strategy
  • Campaign objectives
  • Lead generation
  • Conversion funnels
  • Competitive research 
  • Content strategy

OPTIMIZING CAMPAIGNS AND WEBSITES

  • WordPress
  • Content optimization
  • Search engine optimization
  • Link building and backlinks
  • Domain authority
  • Conversion tracking

DIGITAL ADVERTISING AND AUTOMATION 

  • Paid content strategy
  • Paid search advertising
  • Display advertising
  • Paid social media advertising
  • Remarketing
  • Measurement and optimization
  • Customer relationship management
  • Email automation 
Requirements & Materials
Important Information

In order to take this boot camp, you must complete an application with Trilogy Education Services.

Materials

Required

The student must provider their own laptop with the following capabilities:

  • WiFi
  • 8GB RAM
  • Dual processor (64 bit, no 32bit)
  • Webcam and microphone (no Linux allowed)

 

Session Details

Who Should Attend

This boot camp is designed for those who want to acquire the skills needed to thrive in the digital marketing industry. This part-time, digital marketing program is for learners who want to attain proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

Marketing professional working with desktop

What You Will Learn

  • Digital marketing strategies
  • How to create, launch, and optimize search, social, and display advertising campaigns 
  • How to build targeted audiences using demographics, affinity audiences, and more  
  • Keyword and competitive research 
  • Content experiences optimization to improve customer engagement and conversion rates 
  • The effectiveness of campaigns and creative
  • Customer data and touchpoints via CRM systems and databases
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How You Will Benefit

  • Learn the popular technologies relevant to digital marketing.
  • Receive a hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
  • Complete the program with a strong professional portfolio, demonstrating your working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
  • Gain access to a dedicated career services specialist to support your employment search.
  • Gain access to a dedicated student success manager to support your onboarding and program success.
  • Taught by Experts in the Field icon
    Taught by Experts in the Field
  • Grow Your Professional Network icon
    Grow Your Professional Network

The course schedule was well-structured with a mix of lectures, class discussions, and hands-on exercises led by knowledgeable and engaging instructors.

- Abe Kani
President

TRAIN AT YOUR LOCATION

We enable employers to provide specialized, on-location training on their own timetables. Our world-renowned experts can create unique content that meets your employees' specific needs. We also have the ability to deliver courses via web conferencing or on-demand online videos. For 15 or more students, it is more cost-effective for us to come to you.

  • Save Money
  • Flexible Schedule
  • Group Training
  • Customize Content
  • On-Site Training
  • Earn a Certificate
Learn More

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