IEDC Business Retention and Expansion

  • Overview
  • Course Content
  • Requirements & Materials
Overview

IEDC Business Retention and Expansion

Course Description

While attracting a new company, a community gets lots of press attention. An even more important economic development strategy is the retention and expansion of a community's existing businesses. A strong business retention and expansion (BRE) program ensures that the needs of local businesses are not only heard, but also addressed. In this course, you will learn the "red flags" that may indicate a company is looking to move elsewhere, as well as how to structure an effective system to respond to business concerns.

Course Content

HOW TO APPROACH BRE

UNDERSTAND THE SIGNS AND GETTING THERE

THE TEAM

NUTS AND BOLTS

THE QUESTIONNAIRE

IMPROVING THE PRODUCT

Requirements & Materials
Important Information

Session Details

Who Should Attend

This course is designed for economic developers who handle business retention and expansion.

Business students working together

What You Will Learn

  • How to approach business retention and expansion.
  • Models for business visitations and surveys.
  • Tracking feedback and response.
  • Fostering and strengthening business alliances.
Photo of a city street with buildings and traffic

How You Will Benefit

  • Establish, maintain, and upgrade a BRE program.
  • Create effective models for business visitations and surveys.
  • Learn Customer-Relationship Management (CRM) techniques.
  • Market a BRE program.
  • Establish an early warning system.
  • Review cluster and industry-focused BRE programs.
  • Track and analyze customer feedback and response.
  • Develop quantitative and qualitative economic development metrics.
  • Taught by Experts in the Field icon
    Taught by Experts in the Field
  • Grow Your Professional Network icon
    Grow Your Professional Network

Georgia Tech provides a great learning environment, and also facilitates a great networking environment.

- Niki Jones
Community Development Administrator

TRAIN AT YOUR LOCATION

We enable employers to provide specialized, on-location training on their own timetables. Our world-renowned experts can create unique content that meets your employees' specific needs. We also have the ability to deliver courses via web conferencing or on-demand online videos. For 15 or more students, it is more cost-effective for us to come to you.

  • Save Money
  • Flexible Schedule
  • Group Training
  • Customize Content
  • On-Site Training
  • Earn a Certificate
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