IEDC Business Retention and Expansion

Course Description

While attracting a new company to a community gets lots of press attention, an even more important economic development strategy is the retention and expansion of a community's existing businesses. A strong business retention and expansion program ensures that the needs of local businesses are not only heard but also addressed. In this course, attendees will learn the "red flags" that may indicate a company is looking to move elsewhere. Attendees will learn how to structure an effective system to respond to business concerns.

Course ID: EDEV 1004P
Course Format: Classroom

Important Course Information

Available Classroom Sections

There are no available sections for this course. Please check back later.

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CRN Start date End date Format Location Cost
17463 Nov 2, 2017 Nov 3, 2017 Classroom Atlanta, Georgia $800

Special Discount

Non-IEDC Members Price Breakdown

  • Early Bird Rate (Before Sept. 27, 2017): $640*
  • Regular Rate (Sept. 28-Nov. 1, 2017): $780*
  • On-site Rate (Nov. 2, 2017): $800

IEDC members receive $150 off non-IEDC member prices with coupon code.* Please contact Leigh Hopkins if you have not received your code in the mail.

*The discounted rate will reflect in your shopping cart at checkout.

Who Should Attend

Economic developers who handle retention and expansion

How You Will Benefit

  • Establish, maintain and upgrade a BRE program
  • Create effective models for business visitations and surveys
  • Customer-Relationship Management (CRM) techniques
  • Market a BRE program
  • Establish an early warning system
  • Cluster and industry-focused BRE programs
  • Track and analyze customer feedback and response
  • Quantitative and qualitative economic development metrics


  • How to approach BRE

  • Understanding the signs and getting there

  • Models for business visitations and surveys

  • Tracking feedback and response

  • Fostering and strengthening business alliances

For Course-Related Questions

Please contact the course administrator: Leigh Hopkins, AICP