IEDC Economic Development Marketing and Attraction
This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design and current trends in site selection. Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction. Participants can also share community marketing materials for in-class critique.
Partner with Georgia Tech to hire a veteran. As a partner, the Georgia Tech program will train military members in areas that directly translate to their job duties.
Georgia Tech Professional Education allows working professionals and industry partners to access the expertise of a world-renowned technological research university. As an academic division of the Georgia Institute of Technology, we embrace the Georgia Tech values of integrity, excellence, impact, and innovation. These values drive every aspect of our programs.