IEDC Economic Development Marketing and Attraction

Course Description

This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design and current trends in site selection. Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction. Participants can also share community marketing materials for in-class critique.

Course ID: EDEV 1017P
Course Format: Classroom

Important Course Information

Available Classroom Sections

There are no available sections for this course. Please check back later.

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CRN Start date End date Format Location Cost
14277 Aug 14, 2014 Aug 15, 2014 Classroom Atlanta, GA $695

Who Should Attend

Economic developers who handle marketing plans

How You Will Benefit

  • Understand the product and market.

  • Identify target audiences.

  • Market internally.

  • Develop a brand.

  • Understand internet marketing strategies.

  • Work with site selectors.

Content

  • Site selection fundamentals, including corporate strategies

  • Identifying target audiences using data-driven techniques

  • Developing a community marketing plan and brand

  • Garnering internal and external support for the marketing campaign

  • Engaging social media and website design to target new markets

  • Utilizing Geographic Information Systems (GIS) to serve clients

  • Benchmarking, evaluating and monitoring the marketing plan

For Course-Related Questions

Please contact the course administrator: Leigh Hopkins, AICP