Data Analytics in Business

Massive Open Online Course
  • Overview
  • Course Content

Data Analytics in Business

Course Description

Businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses. This course, part of the Analytics: Essential Tools and Methods MicroMasters program, prepares you to understand data and business analytics and become a leader in these areas in business organizations. It will illustrate the processes of analytics by allowing you to apply business analytics algorithms and methodologies to real- world business datasets from finance, marketing, and operations. The use of real-world examples and cases places business analytics techniques in context and teaches you how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

Course Content

The current course content is available on the edX registration page.

Who Should Attend

This course is designed for those with an interest in the process of transforming data into insights for making better business decisions.

Business students working together

What You Will Learn

  • How to develop and execute analytical projects within business organizations
  • How to use analytics software to generate predictions and business insights
  • How to "speak analytics" with executives, managers, and data scientists
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How You Will Benefit

  • Understand data and business analytics.
  • Become a leader in data and business analytics in business organizations.
  • Interact intelligently on the topic of business analytics with chief analytics officers, business managers, and data scientists.
  • Taught by Experts in the Field icon
    Taught by Experts in the Field
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    Grow Your Professional Network
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The course schedule was well-structured with a mix of lectures, class discussions, and hands-on exercises led by knowledgeable and engaging instructors.

- Abe Kani


We enable employers to provide specialized, on-location training on their own timetables. Our world-renowned experts can create unique content that meets your employees' specific needs. We also have the ability to deliver courses via web conferencing or on-demand online videos. For 15 or more students, it is more cost-effective for us to come to you.

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